Built Different. Built for Home Service.
Vertex SEO was founded on a simple insight: home service businesses need a different kind of SEO agency. One that understands roofing, plumbing, and HVAC — not just keywords and backlinks.
Niche Focus
We serve only home service businesses. Generalist agencies spread themselves thin. We go deep.
Built-in Development
Most agencies cannot fix the technical issues they find. We build and rank your site in-house.
Data-Driven
Every decision backed by data. No guesswork, no vanity metrics, no empty promises.
Partnership, Not Vendor
We work as your growth partner. Monthly strategy calls, shared dashboards, real communication.
Meet the Team
SEO specialists who actually build the things they recommend.
Mudassir Ali
Founder & SEO Strategist · Full-Stack Developer
Leads Vertex SEO strategy and combines SEO expertise with full-stack development, connecting search strategy with real technical implementation.
Haider Ali
Outreach & Link Building Specialist
Specializes in outreach and authority-site link building, with 500+ links built through targeted publisher outreach.
Rizwan Ali
Premium Media & Link Building Specialist
Helps clients secure placements on premium media outlets and build high-authority links that grow local visibility.